Fuzzy Door Tech Unveils Fresh Look for ViewScreen Brand
November 18, 2025 – ViewScreen® has always been about helping filmmakers see what’s possible by connecting imagination and real-time production visualization (ProVis™). Today we’re unveiling a new logo and refreshed brand identity that reflects our commitment to empowering filmmakers and storytellers.
“Our new look reflects the innovation and collaborative spirit at the heart of ViewScreen,” said Faith Sedlin, president of Fuzzy Door Tech. “By giving filmmakers and the entire production crew the power to see the same thing in real time, we’re helping storytellers bring their ideas to life with tools that redefine how productions come together.”
Say hello to our new ViewScreen logo:
New ViewScreen Logo
A Camera Eye that Highlights Collaboration
The new logo mark is a stylized camera eye – a symbol of the way ViewScreen brings filmmakers, VFX teams, and production crews together. Its concentric design suggests collaboration and the power of enabling the crew to all see the same thing, in real time. The four “V” shapes that make the brand mark also reflect the many uses of ViewScreen and how teams come together around a shared vision.
Color Palette Inspired by Iconic Industry Standard
The new brand color palette (see below) takes inspiration from the SMPTE (Society of Motion Picture and Television Engineers) color bars, the industry standard for video calibration. By incorporating these familiar colors, our brand pays tribute to the heritage of filmmaking technology while embracing the future of real-time digital production.
ViewScreen Brand Palette
About ViewScreen
The ViewScreen family of products, which includes ViewScreen Studio and ViewScreen Scout, is a suite of production visualization (ProVis™) tools that simultaneously integrates visual effects and the real world to accelerate television and film production. ViewScreen Studio is built for full-scale productions to let filmmakers visualize and animate an entire scene, including digital assets, in real time, across multiple cameras. And ViewScreen Scout is a real-time scouting app for the iPhone that lets people record how digital assets will look on location or on a soundstage – before filming begins.
About Fuzzy Door Tech, Inc.
Fuzzy Door Tech, Inc. is the innovative technology division of Seth MacFarlane’s acclaimed production company Fuzzy Door, which was established in 2019. Fuzzy Door Tech is redefining storytelling for film and television production with ViewScreen, a patented suite of augmented reality ProVis™ tools that simultaneously integrates VFX and live action – in real time – for unmatched creative flexibility. From pre-production to post-production, Fuzzy Door Tech's solutions are tailored to streamline workflows and enrich the creative process for the entertainment industry. For more information, visit viewscreen.com.
ViewScreen makes stories happen.